Archive for March 3rd, 2005

LAOtv

Thursday, March 3rd, 2005

Why isn’t there a Law and Order tv network? I mean, other than TNT or USA.

I don’t think it’s just because the networks want to sell DVDs of the various seasons. I think there’s a real opportunity here. The original series has been on TV since 1990. At 25 episodes, give or take, per season, that’s almost 400 episodes of the original. Special Victims Unit has been on since ’99. That’s 150 episodes there as well. Criminal Intent started in 2001. They must be near 100 episodes so far. And the new series Trial By Jury can go straight from NBC to LAOtv as soon as the celluloid dries.

That’s a total of nearly 700 hours of TV in the can by the end of this year. If you run infomercials from midnight to 8 AM you require 16 hours of programming per day. LAOtv could run episodes of all four series for 40 straight days before repeating a single episode. And if you rotate the schedule so that the second run of an episode occurs 5 or 6 hours in the day later than the first airing, you can run for nearly 120 days before the same episode was viewed at the same time of day as the initial viewing. That’s four months. With new episodes emerging every week, behind the scenes specials, interviews with cast and crew and the eventual further spinoffs Law & Order: Mall Cops and Law & Order: 21 Jump Street… there is more than enough fuel to keep this thing going for months and years.

That would be cool.