Archive for May 20th, 2005

Staw Wars : The Marketing Universe

Friday, May 20th, 2005

Star Wars is upon us which means one thing.

So is the marketing.

Star Wars, the soda, the toys, the candy, the dolls, the internet phone, the everything…

So why not a baseball team?
What not buy a minor league baseball team and name them after a Star Wars icon?
Why not name a team the Tulsa Jedi or the Tidewater Wookies? Why not take advantage of year-round media access, get people saying the name Jedi every single day of the summer. Why should Star Wars only last for a month every three years?